AFM,
The Premiere Marketplace for Independent Film and Entertainment
Production and Distribution, will be held November 4-11, 2009 in Santa
Monica, California.
Santa Monica, CA -- Founded in 1981, the
American Film Market (AFM) has become the premiere global marketplace
where Hollywood's decision-makers and trendsetters come together.
Unlike a film festival, the AFM is a marketplace where production and
distribution deals are closed. In just eight days, more than $800
million in deals will be negotiated, on both completed films and those
in the initial stages of production; making AFM the largest film and
distribution market event in the world.
With the announcement of Brand-in Entertainment (BiE) as the official
brand integration company of the 2009 AFM, AFM Managing Director
Jonathan Wolf stated, "It's a great benefit to independent film makers
to have Brand-in Entertainment as the official brand integration
company of AFM 2009. They are a leading resource for secondary funding
of entertainment projects."
BiE President, Rolfe Auerbach, added, "For the last two years
Brand-in Entertainment has enjoyed participating as a sponsor of the
AFM. We look forward to the 2009 market in our expanded role as the
official brand integration company of 2009 AFM. And, we look forward to
the opportunity to meet with more producers and add their projects to
our already impressive list of quality films."
According to Mr. Auerbach, BiE will be holding meetings on new
films throughout the AFM. BiE creates product-integration in projects
and assists them through secondary funding in a variety of
entertainment media including Theatrical Movies, TV Movies, TV Series
(both scripted and unscripted), music videos, music tours, Broadway,
web-isodes, books, graphic novels, Internet and mobile phones.
Mr. Auerbach added, "With the reality of Digital Video Recorders
and today's multi-tasking consumer, I believe effective brand
integration is key for the successful sponsorship and funding of
entertainment projects."
Source: PRWeb