"The new online service aims to be a one-stop platform where
marketers and content producers alike can maximize brand integration
opportunities using the site’s proprietary matching engines BrandMatch™
and ProjectMatch™."
Singapore (PRnine - January 21, 2009) -
Product placement and other forms of brand integration are an
increasingly important method of marketing due to the growing use of
TiVo and other types of on-demand entertainment. Using its proprietary
BrandMatchTM and ProjectMatchTM engines, BrandPix.com aims to serve the
growing Asian markets and consumer base by providing an online service
where both content producers and marketers can meet to maximize optimal
brand integration opportunities.
Although brand integration is an important method of marketing using
many types of media, including traditional forms such as print, film,
and video games as well as online media like television streams and
video-on-demand, the marketing industry has yet to fully utilize the
internet to maximize its growth potential.
“Many marketers and content providers are using the cold call method
of sourcing for brands or integration opportunities, which is a
relatively inefficient way of reaching the right people,” says
BrandPix.com founder Kalaiselvi Balakrishnan, “or, they are relying
on personal or industry contacts, which is a limited subset of the
potential market segment.”
BrandPix.com aims to solve this problem by placing marketers and
content producers from a wide range of media in contact with one
another based upon user-specified integration preferences and target
demographics. In addition to identifying appropriate marketing
opportunities, BrandPix.com also provides a secure and private platform
where the parties can safely establish and manage project bids.
Interested parties are invited to use BrandPix service for free while it is in private beta prior to the official launch.
More information can be found by visiting http://www.brandpix.com
Source: PRNine