Santa Monica, CA -- Founded in 1981, the American Film Market (AFM) has become the premiere global marketplace where Hollywood's decision-makers and trendsetters come together. Unlike a film festival, the AFM is a marketplace where production and distribution deals are closed. In just eight days, more than $800 million in deals will be negotiated, on both completed films and those in the initial stages of production; making AFM the largest film and distribution market event in the world.

With the announcement of Brand-in Entertainment (BiE) as the official brand integration company of the 2009 AFM, AFM Managing Director Jonathan Wolf stated, "It's a great benefit to independent film makers to have Brand-in Entertainment as the official brand integration company of AFM 2009. They are a leading resource for secondary funding of entertainment projects."

BiE President, Rolfe Auerbach, added, "For the last two years Brand-in Entertainment has enjoyed participating as a sponsor of the AFM. We look forward to the 2009 market in our expanded role as the official brand integration company of 2009 AFM. And, we look forward to the opportunity to meet with more producers and add their projects to our already impressive list of quality films."

According to Mr. Auerbach, BiE will be holding meetings on new films throughout the AFM. BiE creates product-integration in projects and assists them through secondary funding in a variety of entertainment media including Theatrical Movies, TV Movies, TV Series (both scripted and unscripted), music videos, music tours, Broadway, web-isodes, books, graphic novels, Internet and mobile phones.

Mr. Auerbach added, "With the reality of Digital Video Recorders and today's multi-tasking consumer, I believe effective brand integration is key for the successful sponsorship and funding of entertainment projects."

Source: PRWeb

VANCOUVER: Telus has rolled out the red carpet for the world premiere of Jag Jeondeyan De Mele, a Bollywood movie in which one of Telus' smart phones, the Blackberry Curve, is integrated in the movie.

Telus has invited VIPs from the South Asian community, as well as the BC premier and the Vancouver mayor, to the opening on Monday, February 16th.

“We knew in terms of ethnic media that we would get coverage,” said Jatinder Rai, general manager of Response Advertising, Telus' South Asian agency which brokered the movie deal and has launched a PR campaign to promote Telus' involvement in the movie.

To reach the mainstream press, however, he said the PR team focused messaging on the fact that half of the movie was shot in Vancouver, stars Harbhajan Mann, an Indian actor and singer raised in BC, and that it is the first time a Canadian brand has been featured in a Bollywood movie. In the movie, the main character uses some of the features of the Blackberry Curve, including its built-in GPS.

Major outlets such as the Vancouver Sun and Vancouver Province, as well CTV, CBS, and Global TV are expected to cover the premiere. “Because of the success of other South Asian movies like Slumdog Millionaire, there's already a buzz about this movie,” said Rai. With the product placement, Telus aims to reach a portion of the country's 1.3 million South Asians.

Following its premiere Monday night, the movie opens Friday across Canada, in 13 Cineplex theatres, as well as in the US, UK, New Zealand, and Australia.

Source:  PRWeek